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Marketing Ideas for Bowling Centers Bowling is one of those sports that you can play anytime of the day during any whether, without having to commit to it fully. Bowling only requires a short investment of your time and is a great way to hang out with friends and family. The question now is how you can effectively promote your bowling center to the general public. Fun themes and promotional events will get those casual and expert bowlers through your doors and start knocking some pins down in no time. Fundraiser Events You can attract customers by using bowling events as a fundraiser for the charity of your choice. You can have customers pay an entrance fee to cover the lane fees and every time they get a strike or a spare, you or the customers can contribute a certain predetermined amount to the charity. You can even have other contributions for other hits or plays as well. It’s not hard to come up with an ad these days thanks to the internet and social media.
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Glow Bowling You might have noticed that bowling alleys are usually packed at night, so why not inspire those who are on their night out to take their business to your business and entice them with midnight bowling events. Back-light bowling, glow-bowling or “glowling” , call it whatever you like, involves turning the bowling lanes into glow-in-the-dark fun runways for an even more exciting night. You can easily have specialty lights and gels and strobe lights to get the Technicolor and glow effect, so it really doesn’t have to break your banks. Once you establish a regular schedule for your “Glowling” events, you can add in more stuff like glow tapes for the lanes and black light-receptive bowling balls for more excitement and fun. It is perfectly safe to leave the glow tapes in place since they won’t reflect and glow under other lighting conditions.
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Packages You don’t need any special strength or skill to enjoy bowling, so it is not surprise that seniors and children can have fun with it too. You can promote discounts for them or have them bowl for free if they bring along a paying customer – so every time an adult comes in to bowl, one child or senior can also bowl for free. You might want to have a grandparents’ night where kids can bowl at reduced fees while their grandparents can bowl for free, this is a great way to encourage repeat customers in the future. Another way to get more customers is by offering 2 for 1 deals during the summer where more people are opting to stay in town than going away. You should also make sure that you take good care of your current customers because it is easier to keep existing customers (not to mention cheaper) than converting new people to customers.